Artist

Sarah Choo Jing 朱婧

ABOUT SARAH

Sarah Choo Jing (b. 1990, Singapore) is known for her interdisciplinary approach to photography, video and installation. Her work depicts identifiable moments and characters within contemporary urban society suggesting a plethora of private and often solitary narratives. The artist is concerned with the gaze of the flaneur, voyeurism and the uncanny.

Sarah has exhibited, amongst others, at the National Museum of Singapore, the Busan Museum of Art in Korea, the Grand Palais in Paris and the Saatchi Gallery in London.

Sarah Choo Jing - Portrait

ABOUT SARAH

Sarah Choo Jing - Portrait

Sarah Choo Jing (b. 1990, Singapore) is known for her interdisciplinary approach to photography, video and installation. Her work depicts identifiable moments and characters within contemporary urban society suggesting a plethora of private and often solitary narratives. The artist is concerned with the gaze of the flaneur, voyeurism and the uncanny.

Sarah has exhibited, amongst others, at the National Museum of Singapore, the Busan Museum of Art in Korea, the Grand Palais in Paris and the Saatchi Gallery in London.

COLLABORATION WITH ASHENFELD

Working with the motif of a plant, specifically the bird of paradise flower, Choo seeks to draw on the relationship of the plant and the Ashenfeld’s brand identity. Embodying qualities of magnificence and metamorphosis, the flower aptly echoes Ashenfeld’s vision.

Reflecting upon duration, and time, Choo has  adopted the theme of taking flight in this artwork : the flower’s resemblance to birds in flight conveys a continual desire for freedom and adventure.

COLLABORATION WITH ASHENFELD

Working with the motif of a plant, specifically the bird of paradise flower, Choo seeks to draw on the relationship of the plant and the Ashenfeld’s brand identity. Embodying qualities of magnificence and metamorphosis, the flower aptly echoes Ashenfeld’s vision.

Reflecting upon duration, and time, Choo has  adopted the theme of taking flight in this artwork : the flower’s resemblance to birds in flight conveys a continual desire for freedom and adventure.

“The city is similar to a film; one in a state of continuous metamorphosis, one in which not only is everything and everyone animated but also incessantly accelerated. Everything passes by and is always in the process of unreeling.” Sarah C.


 
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